Terms of Service

These terms are an agreement between Squarebox Cloud, a company based in Bengaluru, Karnataka, India ("Squarebox", "we", "us") and the business that subscribes to our platform ("you", "the customer"). They apply when you create an account, sign up for a plan, or use squarebox.cloud and the Squarebox application.

If a signed order form, proposal or master services agreement exists between us and it says something different, that document wins on the points it covers, and these terms fill in the rest.

If you are accepting these terms on behalf of a company, you confirm you are authorised to bind it.

Squarebox is a WhatsApp automation platform. Depending on your plan it provides automated replies, an AI agent that answers from content you supply, a dashboard inbox, a leads board, bookable slots, in-chat Razorpay payment links, contact management, broadcast campaigns, analytics, and supporting infrastructure such as message queuing, retries, webhook handling and rate limit management.

The service runs on the official WhatsApp Business Platform operated by Meta. We are not Meta, we do not control WhatsApp, and the availability, pricing, policies and feature set of WhatsApp are Meta's decisions, not ours.

We also perform setup work: Meta Business verification, number provisioning or migration, template submission, configuration of your flows, and onboarding for your team. Where we act for you with Meta, you authorise us to submit information on your behalf.

You must be a business or other legal entity, or an individual aged 18 or over acting for a business, to use Squarebox. You are responsible for the accuracy of the information you give us during signup and verification.

You are responsible for everything done under your account, including by your team members and by any automation you configure. Keep credentials confidential, use unique passwords, and tell us promptly if you suspect unauthorised access so we can help you contain it.

You control who you invite and what role they hold. Removing someone from your team is your responsibility, not ours.

Subscriptions start at ₹499 per month and are billed monthly in advance in Indian rupees. There is no setup fee and no minimum lock-in period. Fees are exclusive of GST, which is charged at the applicable rate and shown on your invoice.

Upgrades take effect immediately and are prorated for the remainder of the billing period. Downgrades take effect at the start of the next billing cycle, and any plan limits that shrink as a result, such as included agents or contacts, apply from that date.

If a payment fails we will retry and notify you. If an invoice remains unpaid for 14 days after the due date we may suspend the account, and if it remains unpaid for 30 days we may terminate it. We will always warn you before suspending anything that would stop messages reaching your customers.

We may revise plan pricing. Existing subscribers get at least 30 days notice by email before a new price applies to them, and you are free to cancel before it does.

Meta charges for conversations on the WhatsApp Business Platform, separately from your Squarebox subscription. We pass those charges through at cost, without a markup, and they appear as a distinct line on your invoice or are billed directly by Meta depending on your setup.

Meta sets and changes these rates and the categories they fall under. We show you the expected cost for your volume before you commit and we flag rate changes when Meta announces them, but we cannot fix or discount Meta's pricing.

You are responsible for the conversation charges generated by your account, including those generated by automations and campaigns you configure.

Most customers go live within three to seven working days of signup. That estimate depends on how quickly you provide your content and business documents, and on Meta's own verification and template review queues, which we do not control and cannot escalate at will.

We do not treat these timelines as a contractual commitment unless a signed order form says otherwise. What we do commit to is doing our part promptly and telling you honestly where a delay sits.

The platform exists to help you have useful conversations with people who want to hear from you. You agree not to use it for the following.

Using Squarebox means you are also bound by Meta's WhatsApp Business Messaging Policy, WhatsApp Commerce Policy and Business Terms of Service. Those policies govern opt-in requirements, message template content, permitted industries and the quality rating attached to your number.

Breaching them can cause Meta to restrict your messaging limits, reject templates, or disable your number, and Meta can do that without warning us first. We will tell you what we know, help you appeal where an appeal exists, and advise on remediation. We cannot reverse a Meta enforcement decision, and we are not liable for the commercial consequences of one.

Templates you ask us to submit are your content. We will flag anything we expect Meta to reject, but approval is Meta's call.

Your contact lists, message content, media, workflows, templates and AI training material remain yours. We claim no ownership of them and we do not use them to sell to your customers or to train general purpose AI models.

For the personal data of your own customers, you are the Data Fiduciary under the Digital Personal Data Protection Act, 2023 and we act as your Data Processor. You are responsible for collecting valid consent before messaging people, for the lawfulness of what you send, and for responding to requests your customers make about their data. We are responsible for processing that data only on your instructions and for keeping it secure. Details are in our privacy policy.

We will sign a data processing agreement on request, and we can support documented retention, deletion and data residency requirements on plans that include them.

You grant us the limited licence needed to host, transmit, process, back up and display your data for the purpose of providing the service, and no more.

The Squarebox platform, its software, interface, documentation, brand and name remain our property. Your subscription is a right to use the service, not a transfer of ownership, and it does not include a right to copy, modify, decompile or create derivative works from the platform.

Feedback you send us is welcome and we may act on it without owing you anything for it. That does not give us any right to your data or your content.

We will not use your business name or logo as a public reference without your written permission.

Each side will keep the other side's non-public commercial and technical information confidential, use it only for the purposes of this agreement, and protect it with the same care it applies to its own confidential information. This obligation survives the end of the agreement by three years.

It does not apply to information that is already public, is independently developed, or must be disclosed by law, in which case the disclosing party will be told where the law permits.

We run the platform continuously and monitor it, and we work to keep unplanned downtime rare and short. Planned maintenance is scheduled for low-traffic windows and announced in advance where it will be noticeable.

A contractual uptime commitment applies only on plans that explicitly include an SLA. On other plans we provide the service on a commercially reasonable efforts basis. Downtime caused by Meta, by your own integrations, or by the internet between us is outside our control.

Support channels and response expectations depend on your plan: Starter includes email and WhatsApp support, Growth adds priority support with a named contact, and Scale adds a dedicated success manager alongside the SLA.

We may suspend an account, or specific functionality, if we reasonably believe it is being used in breach of section 7 or section 8, if it is creating a security or deliverability risk, if Meta requires it, or if fees are overdue as described in section 4.

Except where immediate action is required to stop harm or comply with a legal or Meta requirement, we will contact you first and give you a chance to fix the problem.

You can cancel at any time from your account or by writing to us. Cancellation takes effect at the end of the current billing period, and the service continues until then. Because billing is monthly and in advance, we do not refund the part of a month already paid for, unless the cancellation follows a material failure on our side that we did not fix in reasonable time.

You can export your contacts and conversation history at any point during your subscription and for 30 days afterwards. After that window we delete your data as described in our privacy policy.

If you migrated an existing number to the Business Platform, tell us before cancelling so we can help you move it back or release it properly. A number left in an unmanaged state can be difficult to recover, and that is worth avoiding.

The service is provided as it is and as available. We do not warrant that the platform will be uninterrupted or error free, that AI-generated replies will always be accurate, or that automation will produce any particular commercial result.

The AI agent answers from content you supply and hands conversations to a human when its confidence is low. You are responsible for reviewing what it knows before it goes live and for monitoring conversations afterwards. Do not use it as the sole channel for medical, legal, financial or safety-critical advice.

Nothing in this section limits rights you have under Indian law that cannot be limited by contract.

To the maximum extent permitted by law, neither party is liable for indirect, incidental, special or consequential loss, or for lost profits, lost revenue, lost business opportunity, lost goodwill or loss of data, however caused.

Our total aggregate liability arising out of or relating to this agreement is limited to the subscription fees you paid us in the 12 months immediately before the event giving rise to the claim, excluding pass-through Meta conversation charges and taxes.

These limits do not apply to your obligation to pay fees, to either party's liability for fraud or wilful misconduct, or to liability that cannot be limited under applicable law.

You will indemnify us against third-party claims, penalties and reasonable legal costs arising from your content, from messages sent through your account, from your breach of section 7 or section 8, or from your failure to obtain valid consent from the people your business messages.

We will indemnify you against third-party claims that the Squarebox platform itself infringes an intellectual property right, provided you tell us promptly and let us handle the defence.

We improve the platform continuously and features change. We will not remove functionality that is material to your use of the service without at least 30 days notice.

When we change these terms we update the date at the top of this page, and for changes that materially affect your rights or obligations we email account holders at least 14 days before they take effect. Continuing to use the service after that date means you accept the revised terms. If you do not, you may cancel without penalty.

This agreement is governed by the laws of India. The courts at Bengaluru, Karnataka have exclusive jurisdiction, and both parties submit to it.

Before starting proceedings, both sides agree to attempt resolution in good faith by escalating the matter to senior personnel for 30 days. Most disagreements are cheaper to solve in a conversation than in a courtroom, and we would prefer the conversation.

Notices, questions and legal correspondence go to hello@squarebox.cloud, addressed to Squarebox Cloud, Bengaluru, Karnataka, India. We will send notices to the email address on your account, so keep it current.

If a clause of these terms is found unenforceable, the rest continues to apply. Neither party may assign this agreement without the other party's consent, except as part of a merger or sale of substantially all of its business.