We built the WhatsApp infrastructure so you do not have to
Squarebox is a WhatsApp automation platform for businesses and startups in India. Instant replies, an AI agent that resolves real queries, a shared team inbox and campaigns, plus the engineering underneath that usually takes a year to get right.
Businesses rarely lose customers on price. They lose them on silence.
Every unanswered message is a decision made for you by whoever replied first.
A customer messages at 9:40 on a Tuesday night asking whether you have their size, whether you deliver to their pincode, whether a slot is free on Saturday. If nobody replies for eleven hours, they have already messaged someone else. That enquiry was not lost to a competitor with a better product. It was lost to a faster reply.
Fixing that properly is not one integration. It is Meta Business verification, template governance and approval cycles, message queues that survive a traffic spike, retries that do not double-send, webhook recovery for when your server blinks, rate limit handling, and monitoring so you hear about a failure before your customers do. A capable engineering team can build all of that in roughly a year. Most businesses do not have the team, the year, or a good reason to spend either on plumbing.
So we built it once, properly, and turned it into something you can switch on this week. Squarebox starts at ₹499 a month because the businesses losing the most conversations are usually the ones that cannot fund an engineering department to stop it.
₹499
Starting plan per month, with no setup fee and no lock-in
3 to 7 days
Typical time from signing up to a live automated number
1 working day
Reply time on every enquiry, answered by a person
Bengaluru
Where the team sits, building on Meta's official platform since 2024
Five positions that decide how we build and sell
These are not values on a wall. Each one costs us something, which is how you can tell we mean them.
Automation should not require an enterprise budget
Starter is ₹499 a month and includes onboarding, Meta verification and template approvals. A price that shuts out small businesses would defeat the reason we built this.
We tell you when you do not need us yet
If you get thirty messages a week and one person answers all of them well, automation is a cost with no return. We say that on the first call. Someone who signs up too early churns and tells people why.
Own your customer relationships
Your contacts, conversation history and templates belong to you. Export them whenever you want, cancel without a penalty clause, and keep your number. Lock-in is what companies use instead of being worth renewing.
Infrastructure is not an upgrade tier
Queuing, retries, webhook recovery and rate limit handling ship on every plan, including the cheapest one. Charging extra for the parts that stop messages going missing is charging extra for the product working.
Say the specific thing
No invented percentages, no borrowed case studies, no logos we have no right to show. We walk you through what your actual conversation volume costs to run and what changes when it is automated.
Guided setup, then a platform your own team controls
Nobody gets handed an empty dashboard and a documentation link. Here is what actually happens.
We start with your conversations, not our feature list
Onboarding begins with what your customers actually ask, how often they ask it, and where your team loses hours. The configuration follows from that, so you are not paying for automation nobody uses.
We do the technical part for you
Meta Business verification, number setup or migration, template submission and approvals, and integrations with your store or CRM. You do not need a developer and you do not need to read Meta documentation.
Your team runs it afterwards
You edit instructions, slots and the price list yourself. Handoff, booking, pay links and owner pings are built in — there is no separate visual workflow canvas to learn.
We stay reachable
You get a person on WhatsApp and email rather than a ticket queue and a bot. The people answering are the people who build the platform, which is also why the answers are usually useful.
Start automating WhatsApp for ₹499 a month
Tell us about your business and we will come back within one working day with a setup recommendation — including whether you actually need us yet.
Scan to chat on WhatsApp+91 99018 05521No setup fee · No lock-in contract · Live in under a week