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E-commerce & D2C

Every abandoned cart gets a follow-up. Every COD order gets confirmed.

Your store never sleeps, so your support cannot either. Squarebox answers product questions, confirms COD orders before they ship, and chases abandoned carts on WhatsApp — the channel your customers actually open.

The daily reality

What this looks like before automation

If more than two of these are true for you, WhatsApp automation pays for itself well before the end of the first month.

  • Carts get abandoned at checkout and nobody follows up in time.
  • COD orders ship unconfirmed, then come back as RTO losses.
  • The same twenty questions — size, fabric, delivery date, return policy — arrive all day.
  • "Where is my order?" messages flood the inbox and bury real sales enquiries.
  • Support is offline at night and on Sundays, exactly when people shop.

The same situation, automated

E

E-commerce & D2C

Handled by Squarebox

Hi Ananya! You left the Linen Co-ord Set (M) in your cart. It's the last one in your size — want me to hold it for 30 minutes?

Triggered 15 min after checkout drop-off

Is the fabric breathable? It's for a beach trip
It is — 100% pure linen, pre-washed so it stays soft and doesn't shrink. It's our most-bought set for coastal weather. Delivery to 400001 is 2–3 days.

Answered from your product catalogue

ok done, ordering now
Order #40219 confirmed. I'll message you the tracking link the moment it ships.

Order synced back to your store

What we build for you

The flows we set up for e-commerce & d2c

These are configured during onboarding using your own data, not handed to you as an empty template.

Abandoned cart recovery

A checkout drop-off triggers a WhatsApp nudge within minutes, with the product image, price and a one-tap link back to the cart.

COD order confirmation

Every cash-on-delivery order gets an automated confirm-or-cancel message before dispatch, so you only ship orders customers actually want.

Order and shipping updates

Confirmed, packed, shipped, out for delivery, delivered — each status change fires automatically with a live tracking link.

Product Q&A on autopilot

The AI agent learns your catalogue, size charts, fabric details and return policy, then answers in your brand's tone of voice.

Launch and restock broadcasts

Segment buyers by what they purchased and broadcast drops, restocks and sale reminders to opted-in customers.

Shared team inbox

Anything the bot cannot close lands in the inbox with the chat history attached, and pings the owner on WhatsApp.

What changes

Before and after integrating Squarebox

The point of automation is not that you have a chatbot. It is that these specific things stop costing you money.

Cart recovery
Before —Abandoned carts are never followed up
Automated nudge within 15 minutes, recovering a meaningful share of lost checkouts
COD returns
Before —Unconfirmed COD orders ship and bounce back as RTO
Orders confirmed on WhatsApp before dispatch, so fewer parcels come back
First response time
Before —3 to 12 hours, and nothing outside business hours
Under 10 seconds, 24 hours a day
"Where is my order?"
Before —Handled one by one by a human agent
Resolved automatically with a live tracking link
Support headcount
Before —Every new sales spike needs another agent
The same team handles multiples of the volume
30 days in

What you will actually notice

  • Checkout drop-offs get a personal nudge instead of silence.
  • COD confirmation happens before dispatch, not after a failed delivery.
  • Your team stops answering "where is my order" and starts closing sales.
  • Night and weekend traffic converts because someone always replies.
  • Every conversation carries the customer's order history, so replies are contextual.

We were losing money twice — once on carts nobody followed up, and again on COD parcels coming back. Both leaks are now closed by automation that runs while we sleep.

Founder

D2C apparel brand, Mumbai

A D2C apparel brand · 1,800 orders a month, two-person support team, 60% cash on delivery

24/7

Cart recovery running

<10s

First reply time

1 team

Handling 3x the volume

An illustrative profile based on the setups we build for this industry, not a named customer reference.

FAQ

E-commerce & D2C questions

Automate WhatsApp for your e-commerce & d2c business

Tell us how your customers reach you today and we will come back with the exact flows to build first, what they cost, and what to expect.

Scan to chat on WhatsApp+91 99018 05521

No setup fee · No lock-in contract · Live in under a week